The Investment Advisor Alliance has chosen Fidelity Institutional Wealth Services and TradePMR as custodians of our clients' funds.

Both brokerages offer an array of services and products to assist advisors and their clients. As true securities supermarkets, both leverage technology and the longstanding reputations of their clearing partners, making them ideal partners for IAA and the affiliated advisors.

All client funds, except bank deposit programs which are insured by FDIC, are insured by the Securities Investor Protection Corporation ("SIPC") up to $500,000 (including cash claims limited to $100,000). TradePMR and FBS have each arranged for additional insurance protection for cash and securities to supplement its SIPC coverage. This additional protection covers account net equity in excess of the $500,000/$100,000 coverage provided by SIPC to their respective limits. Neither coverage protects against a decline in the market value of securities. Coverage is an agreement between Fidelity or Trade PMR and their contracted insurers.

Fidelity Institutional Wealth Services, TradePMR and The Investment Advisor Alliance LLC are unaffiliated entities.




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Corporate Mailing Address:
PO Box 231
Allendale, NJ 07401




© 2010 The Investment Advisor Alliance LLC. This website is intended for financial professionals only. The Investment Advisor Alliance is a Registered Investment Advisor. IAA can conduct business only in states where IAA is registered or is exempt from registration. The Investment Advisor Alliance is not licensed to and does not conduct securities business. All custody and trading is provided by registered broker-dealers. Advisor representatives are supervised for advisory activity only. Commission securities sales, insurance sales, or any other outside business of representatives is not supervised by IAA. Fidelity, TradePMR, Sterne, Agee, & Leach and The Investment Advisor Alliance are not affiliated companies. Wealth Protection Solutions, Advisor Technology Services, and The Investment Advisor Alliance are affiliated companies wholly owned subsidiaries of Keeler Financial Services Holdings LLC.